Unknown, surprising, and economically significant : the realities of electronic word of mouth in Chinese social networking sites
Edward Kasabov (Exeter University Business School, University of Exeter, Exeter, United Kingdom)
| Year of publication: |
2016
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|---|---|
| Authors: | Kasabov, Eduard |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 642-652
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| Subject: | Word of mouth | Social networking site | China | Risk | Trust | Information | Virales Marketing | Viral marketing | Social Web | Social web | Soziales Netzwerk | Social network | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436032