Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Elizabeth Aguirre; Dominik Mahr; Dhruv Grewal; Ko de Ruyter; Martin Wetzels
| Year of publication: |
2015
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|---|---|
| Authors: | Aguirre, Elizabeth ; Mahr, Dominik ; Grewal, Dhruv ; Ruyter, Ko de ; Wetzels, Martin |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 1, p. 34-49
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| Subject: | Personalization paradox | Information collection | Trust-building strategies | Vulnerability | Psychological ownership | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects | Vertrauen | Confidence | Informationsversorgung | Information provision | Experiment |