Unraveling the effect of competing product reviews on consumer choice and the moderating role of consumer-reviewer peer types
Ying Zhang, Khim Yong Goh, and Qingliang Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Ying ; Goh, Khim Yong ; Wang, Qingliang |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 70.2023, 10, p. 3315-3329
|
| Subject: | Characteristic space | competing product reviews | econometric analysis | geographical space | peer influence | word-of-mouth (WOM) | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2021.3091180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014387974