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Updated-generation product introduction decisions under trade-in programs and different pricing strategies

Xiaojun Fan, Wenyu Zhao, Xiaowei Zhu
Year of publication:
2024
Authors: Fan, Xiaojun ; Zhao, WenYu ; Zhu, Xiaowei
Published in:
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 6, p. 3852-3864
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