Use of mobile apps in online shopping : scale development and validation
Arpita Khare, Subhro Sarkar
| Year of publication: |
2020
|
|---|---|
| Authors: | Khare, Arpita ; Sarkar, Subhro |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 20.2020, 1, p. 74-92
|
| Subject: | mobile apps | technology acceptance model | TAM | shopping motivation | scale validation | India | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Indien | Mobile Business | Mobile business |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2020.105560 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012205822