Use of online shop chatbots : how trust in seller moderates brand preference and purchase intention
María Illescas-Manzano, Sergio Martínez-Puertas, Paulo Ribeiro Cardoso, and Cristina Segovia-López
| Year of publication: |
2025
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| Authors: | Illescas-Manzano, María ; Martínez-Puertas, Sergio ; Cardoso, Paulo Ribeiro ; Segovia-López, Cristina |
| Published in: |
Disruptions, Diversity, and Ethics in Marketing : First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-70488-8. - 2025, p. 151-171
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| Subject: | Brand preference | Chatbot | E-commerce | Purchase intention | Trust in seller | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Markenimage | Brand image | Electronic Commerce | Kaufentscheidung | Purchase decision | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-70488-8_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117944