User behavior in second life : an empirical analysis and its implications for marketing practice
Kathrin Jung ; Manfred Kirchgeorg
| Year of publication: |
2007
|
|---|---|
| Authors: | Jung, Kathrin ; Kirchgeorg, Manfred |
| Publisher: |
Leipzig : Lehrstuhl Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IV, 36 S. : graph. Darst. |
|---|---|
| Series: | HHL-Arbeitspapier. - Leipzig. - Vol. 80 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 23 - 25 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004936776