Using action research to identify unexpected factors affecting CRM implementation
Assion Lawson-Body, Laurence Lawson-Body, Lori Willoughby
| Year of publication: |
July/August 2017
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|---|---|
| Authors: | Lawson-Body, Assion ; Lawson-Body, Laurence ; Willoughby, Lori |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 33.2017, 4, p. 759-766
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| Subject: | CRM Implementation | Internal User Participation | Accreditation Review Pressure | Legal And Policy Agreement Feasibility | Beziehungsmarketing | Relationship marketing | Einführung | Implementation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.19030/jabr.v33i4.9997 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746670