Using adolescent eHealth literacy to weigh trust in commercial web sites : the more children know, the tougher they are to persuade
Year of publication: |
2011
|
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Authors: | Hove, Thomas ; Paek, Hye-jin ; Isaacson, Thomas |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 3, p. 524-537
|
Subject: | Jugendliche | Youth | Kinder | Children | E-Health | E-health | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | USA | United States |
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