Using best-worse scaling to reveal perceived relative importance of website attributes
Michael Pascoe and Owen Wright and Hume Winzar
| Year of publication: |
2017
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|---|---|
| Authors: | Pascoe, Michael ; Wright, Owen ; Winzar, Hume |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 2, p. 393-408
|
| Subject: | Brand management | Consumer experience management | Choice modelling | Internet retail | Konsumentenverhalten | Consumer behaviour | Markenführung | Website | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Internet | Electronic Commerce | E-commerce | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2015-0130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636616