Using beta regression to explore the relationship between service attributes and likelihood of customer retention for the container shipping industry
Kee Kuo Chen, Rong-Her Chiu, Ching-Ter Chang
| Year of publication: |
August 2017
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|---|---|
| Authors: | Chen, Kee Kuo ; Chiu, Rong Her ; Chang, Ching-Ter |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 104.2017, p. 1-16
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| Subject: | Beta regression tree | Customer retention | Container shipping industry | Containerschifffahrt | Container shipping | Regressionsanalyse | Regression analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2017.04.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759469