Using case ROI to determine customer and segment value in the business-to-business environment
Reed K. Holden
| Year of publication: |
2012
|
|---|---|
| Authors: | Holden, Reed K. |
| Published in: |
Visionary pricing : reflections and advances in honor of Dan Nimer. - Bingley : Emerald, ISBN 978-1-78052-996-7. - 2012, p. 153-171
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Return on Investment | Return on investment | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009676123