Using contingency analysis to select selling effort allocation methods
by Raymond W. LaForge, David W. Cravens, and Clifford E. Young
| Year of publication: |
1986
|
|---|---|
| Authors: | LaForge, Raymond W. |
| Other Persons: | Cravens, David W. (contributor) ; Young, Clifford E. (contributor) |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 6.1986, 2, p. 19-28
|
| Subject: | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001045421