Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Pinar Cankurtaran, Michael B. Beverland
| Year of publication: |
2020
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|---|---|
| Authors: | Cankurtaran, Pinar ; Beverland, Michael B. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 255-260
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| Subject: | B2B | Crisis management | Design thinking | Innovation | Wicked problems | Coronavirus | Krisenmanagement | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Design Thinking | Innovationsmanagement | Innovation management | Epidemie | Epidemic | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.05.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285362