Using mini-concepts to identify opportunities for really new product functions
Jeffrey F. Durgee ; Gina Colarelli O'Connor ; Robert W. Veryzer
| Year of publication: |
1996
|
|---|---|
| Authors: | Durgee, Jeffrey F. ; O'Connor, Gina Colarelli ; Veryzer, Robert W. |
| Publisher: |
Cambridge, Mass. : Marketing Science Inst. |
| Subject: | Produktentwicklung | New product development | Produktionsfunktion | Production function | Innovation | Konsumentenverhalten | Consumer behaviour |
| Extent: | 24 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 96,105 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000948548