Using mini-concepts to identify opportunities for really new product functions
Jeffrey F. Durgee ; Gina Colarelli O'Connor ; Robert W. Veryzer
Year of publication: |
1996
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Authors: | Durgee, Jeffrey F. ; O'Connor, Gina Colarelli ; Veryzer, Robert W. |
Publisher: |
Cambridge, Mass. : Marketing Science Inst. |
Saved in:
Saved in favorites
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