Using mini-concepts to identify opportunities for really new product functions

Jeffrey F. Durgee ; Gina Colarelli O'Connor ; Robert W. Veryzer

Year of publication:	1996
Authors:	Durgee, Jeffrey F. ; O'Connor, Gina Colarelli ; Veryzer, Robert W.
Publisher:	Cambridge, Mass. : Marketing Science Inst.
Subject:	Produktentwicklung \| New product development \| Produktionsfunktion \| Production function \| Innovation \| Konsumentenverhalten \| Consumer behaviour

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