Using product and retail choice attributes for cross-national segmentation
Larry Lockshin; Eli Cohen
| Year of publication: |
2011
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|---|---|
| Authors: | Lockshin, Larry ; Cohen, Eli |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1236-1252
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| Subject: | Einzelhandel | Retail trade | Weinhandel | Wine trade | Zielgruppe | Target group | Internationale Marktsegmentierung | International market segmentation | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267025