Using projective techniques to further understanding of the RAPM-PEU relationship evidence from the experience of marketing & sales managers
M. Besson, H. Löning, C. Mendoza
| Year of publication: |
2004
|
|---|---|
| Authors: | Besson, M. ; Löning, H. ; Mendoza, C. |
| Publisher: |
Paris [u.a.] : Chambre de Commerce et d'Industrie de Paris |
| Subject: | Projektmanagement | Project management | USA | United States | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 34 S Ill |
|---|---|
| Series: | Les cahiers de recherche / HEC Paris. - Jouy-en-Josas, ZDB-ID 2394841-3. - Vol. 799 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | RAPM-PEU=Reliance on Accounting Performance Measures and Perceived Environmental Uncertainty |
| ISBN: | 2-85418-799-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002596737