Using projective techniques to further understanding of the RAPM-PEU relationship evidence from the experience of marketing & sales managers
M. Besson, H. Löning, C. Mendoza
| Year of publication: |
2004
|
|---|---|
| Authors: | Besson, M. ; Löning, H. ; Mendoza, C. |
| Publisher: |
Paris [u.a.] : Chambre de Commerce et d'Industrie de Paris |
| Subject: | Projektmanagement | Project management | USA | United States | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
