Using qualitative research in advertising : strategies, techniques, and applications
Margaret A. Morrison ...
| Year of publication: |
2012 ; 2. ed.
|
|---|---|
| Other Persons: | Morrison, Margaret A. (contributor) |
| Publisher: |
Los Angeles, Calif. [u.a.] : SAGE |
| Subject: | Advertising--Research. | Marketing research--Methodology. | Qualitative research. |
| Extent: | XV, 218 S. : Ill. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-1-4129-8724-0 ; 1-4129-8724-5 |
| Source: |
Persistent link: https://www.econbiz.de/10009635203