Using quasi-experimental data to develop empirical generalizations for persuasive advertising

J. Scott Armstrong; Sandeep Patnaik

Year of publication:	2009
Authors:	Armstrong, J. Scott ; Patnaik, Sandeep
Published in:	Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 170-175
Subject:	Werbung \| Advertising \| Experimentelle Ökonomik \| Experimental economics

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