Using service logic to redefine exchange in terms of customer and supplier participation
Guilherme D. Pires; Alison Dean; Muqqadas Rehman
| Year of publication: |
2015
|
|---|---|
| Authors: | Pires, Guilherme D. ; Dean, Alison ; Rehman, Muqqadas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 5, p. 952-932
|
| Subject: | Service logic | Participation | Customisation | Value creation | Value proposition | Value-in-exchange | Betriebliche Wertschöpfung | Lieferantenmanagement | Supplier relationship management | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010516678