Using technology to optimize customer relationship management : the case of Cirque du Soleil

André Courchesne, Philippe Ravanas, Cristian Pulido

Year of publication:	2019
Authors:	Courchesne, André ; Ravanas, Philippe ; Pulido, Cristian
Published in:	International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 21.2019, 2, p. 83-93
Subject:	Customer Relationship Management \| data enrichment \| CRM implementation \| Beziehungsmarketing \| Relationship marketing

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