Using the RFM model to rank doctoral marketing programs
Matt Elbeck; Brian A. Vander Schee
| Year of publication: |
2013
|
|---|---|
| Authors: | Elbeck, Matthew A. ; Vander Schee, Brain A. |
| Published in: |
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012. - Red Hook, NY : Curran Associates, ISBN 978-1-62276-539-3. - 2013, p. 430-438
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| Subject: | Ranking-Verfahren | Ranking method | Ärzte | Physicians | Theorie | Theory | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191250