Using two-step cluster analysis to identify homogeneuous physical activity groups

Sharyn Rundle-Thiele and Krzysztof Kubacki; Aaron Tkaczynski; Joy Parkinson

Year of publication:	2015
Authors:	Rundle-Thiele, Sharyn ; Kubacki, Krzysztof ; Tkaczynski, Aaron ; Parkinson, Joy
Published in:	Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 522-537
Subject:	Physical activity \| Segmentation \| Social marketing \| Two-step cluster analysis \| Clusteranalyse \| Cluster analysis \| Sport \| Sports \| Social Marketing \| Gesundheitsvorsorge \| Preventive care \| Marktsegmentierung \| Market segmentation

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