Validating the relationship between information quality and trust : the moderating effect from customer orientation
Year of publication: |
2012
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Authors: | Cai, Shun ; Yuan, Xina ; Chu, Kyounghee |
Published in: |
E-commerce and web technologies : 13th International Conference, EC-Web 2012, Vienna, Austria, September 4-5, 2012 ; proceedings. - Heidelberg [u.a.] : Springer, ISBN 3-642-32272-7. - 2012, p. 13-24
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Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Informationswert | Information value | Kundenzufriedenheit | Customer satisfaction |
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