Value creation or value destruction : conceptualizing the experiential nature of value-in-use
Year of publication: |
2022
|
---|---|
Authors: | Muhammad Farrukh Abid ; Shamim, Amjad ; Khan, Zaheen ; Khan, Imran |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 3, p. 583-601
|
Subject: | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Werttheorie | Theory of value | Befragung | Interview | 2021 |
-
Value in marketing : toward sociocultural perspectives
Karababa, Eminegül, (2014)
-
Co-destruction of value : a stakeholder conceptual review
Ogunbodede, Olabode, (2022)
-
Ogunbodede, Olabode, (2022)
- More ...
-
Shamim, Amjad, (2023)
-
Integrating the commitment-trust theory to gauge customers loyalty in riding services
Muhammad Farrukh Abid, (2023)
-
Ali Hussain, (2023)
- More ...