Value creation through relationship closeness

Vibhava Srivastava and Tripti Singh

Year of publication:	2010
Authors:	Srivastava, Vibhava ; Singh, Tripti
Published in:	Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 1, p. 3-17
Subject:	Beziehungsmarketing \| Relationship marketing \| Betriebliche Wertschöpfung \| Value creation \| Kundenwert \| Customer value \| Vertrauen \| Confidence

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