Value Fusion : The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media
| Year of publication: |
2013
|
|---|---|
| Authors: | Lariviere, Bart |
| Other Persons: | Joosten, Herm (contributor) ; Malthouse, Edward (contributor) ; Birgelen, Marcel van (contributor) ; Aksoy, Pelin (contributor) ; Kunz, Werner H. (contributor) ; Huang, Ming-Hui (contributor) |
| Publisher: |
[2013]: [S.l.] : SSRN |
| Subject: | Social Web | Social web | Unternehmenswert | Firm value | Mobilkommunikation | Mobile communications | Kundenwert | Customer value |
| Description of contents: |
Purpose: In this article, ...
|
| Extent: | 1 Online-Ressource (25 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 7, 2013 erstellt |
| Other identifiers: | 10.2139/ssrn.2307058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013078088