Value merchants : demonstrating and documenting superior value in business markets

James C. Anderson; Nirmalya Kumar; James A. Narus

Year of publication:	c 2007
Authors:	Anderson, James C. ; Kumar, Nirmalya ; Narus, James A.
Publisher:	Boston, Mass. : Harvard Business School Press
Subject:	Lieferantenmanagement \| Supplier relationship management \| Firmenkundengeschäft \| Corporate banking \| Erfolgsfaktor \| Success factor \| Verkaufsförderung \| Sales promotion \| Kundenwert \| Customer value \| USA \| United States \| Investitionsgütermarketing \| Sales-promotion
Description of contents:	Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov]

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