Valuing, analyzing, and managing the marketing function using customer equity principles
Robert C. Blattberg and Jacquelyn S. Thomas
| Year of publication: |
2001
|
|---|---|
| Authors: | Blattberg, Robert C. ; Thomas, Jacquelyn S. |
| Published in: |
Kellogg on marketing. - New York : J. Wiley & Sons, ISBN 0-471-35399-X. - 2001, p. 302-319
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001612991