Video-lectures : an effective complementary teaching method at business college

A new teaching methodology was tested at a private college, which delivers business study programs on the undergraduate and graduate level. The combination of video-lectures with live class activities (discussions, case study solving) was used in the course which provides students competences for managing growing small and medium-sized business. Full- and part-time students participated in the two separated classes with identical study program and the same methodological approach was applied to assess the teaching approach. The main objective of the study was to examine the possible differences between the two groups of studies. In total 126 students participated in the study and the data collection was done with a survey. Several statistically significant differences were revealed. The most important finding is that part-time students were much less enthusiastic for the delivered teaching approach. It looks like they appreciated more the live interaction with other students and with the teacher and probably saw the opportunity of active participation as the main added value of the studies. The implication of the study is that course design, which includes video, should carefully take into account the two types of students addressed.