Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Jesper Clement
| Year of publication: |
2007
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|---|---|
| Authors: | Clement, Jesper |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 9/10, p. 917-928
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| Subject: | Ladengestaltung | Store design | Verpackung | Packaging | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003603956