Von CRM zu CMR : lassen Sie den Kunden die Beziehung bestimmen ; customer managed relationships
Frederick Newell
| Alternative title: | Why CRM doesn`t work <dt.> |
|---|---|
| Year of publication: |
2004
|
| Authors: | Newell, Frederick |
| Publisher: |
Frankfurt [u.a.] : Campus-Verl. |
| Subject: | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 275 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-593-37421-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004854470