Web Acceptance Model (WAM) : moderating effects of user experience
J. Alberto Castañeda; Francisco Muñoz-Leiva; Teodoro Luque
| Year of publication: |
2007
|
|---|---|
| Authors: | Castañeda, J. Alberto ; Muñoz-Leiva, Francisco ; Luque Martínez, Teodoro |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 44.2007, 4, p. 384-396
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| Subject: | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Mediennutzung | Media usage | Website |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003656031