Websites' hue-context congruence as a vector of trust and behavioral intentions
Year of publication: |
2023
|
---|---|
Authors: | Khrouf, Lilia ; Frikha, Azza |
Subject: | Behavioural intention | Color-context congruence | Trust | Web-surfer | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction |
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