What are bottom of the pyramid markets and why do they matter?
Katy Mason; Ronika Chakrabarti; Ramendra Singh
| Year of publication: |
2013
|
|---|---|
| Authors: | Mason, Katy ; Chakrabarti, Ronika ; Singh, Ramendra |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 401-404
|
| Subject: | market practices | bottom of the pyramid | subsistence markets | Entwicklungsländer | Developing countries | Subsistenzwirtschaft | Subsistence economy | Marketing | Niedrigeinkommen | Low income | Zielgruppe | Target group | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790625