What do consumers want? : a methodological framework to identify determinant product attributes from consumers’ online questions
Angeline Gautami Fernando, Eugene Cheng-Xi Aw
| Year of publication: |
2023
|
|---|---|
| Authors: | Fernando, Angeline Gautami ; Aw, Eugene Cheng-Xi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-16
|
| Subject: | Consumer questions | Determinant attributes | Hierarchical timeseries | marketing intelligence | Q&A features | seeded LDA | Sequence pattern mining | Social media | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103335 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303183