What drives consumers to post more photos in online reviews? : a trait activation theory perspective

Danting Cai, Hengyun Li, Rob Law, Haipeng Ji and Huicai Gao

Year of publication:	2024
Authors:	Cai, Danting ; Li, Hengyun ; Law, Rob ; Ji, Haipeng ; Gao, Huicai
Subject:	Online review \| User experience \| Trait activation theory \| User geographical distance \| Visual content posting \| Visual imagery content posting \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Visualisierung \| Visualization \| Online-Handel \| Online retailing

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