What drives online course sales? : signaling effects of user-generated information in the paid knowledge market
Mingli Zhang, Yan Zhang, Lu Zhao, Xiaoyong Li
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Mingli ; Zhang, Yan ; Zhao, Lu ; Li, Xiaoyong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 389-397
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| Subject: | Fixed-effect regression | Paid knowledge content | Panel vector autoregression | Sales | Signaling theory | User-generated content | Signalling | Social Web | Social web | Online-Marketing | Internet marketing | VAR-Modell | VAR model | Panel | Panel study | Regressionsanalyse | Regression analysis | Kundenintegration | Customer integration | Verkauf | Selling | Online-Handel | Online retailing | Informationsökonomik | Economics of information | Informationswert | Information value |