What happens when manufacturers perform the retailing functions?
Jia Li (Krannert School of Management, Purdue University, West Lafayette, Indiana, USA), Tat Y. Chan (Olin Business School, Washington University in St. Louis, One Brookings Drive, St. Louis, Missouri, USA), Michael Lewis (Goizueta Business School, Emory University, Atlanta, Georgia, USA)
| Year of publication: |
August 2016
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|---|---|
| Authors: | Li, Jia ; Chan, Tat ; Lewis, Michael |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 8, p. 1391-1403
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| Subject: | retailing | channel management | decision delegation | empirical study | marketing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12549 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011576424