What is this accent? : effects of accent and language in international advertising contexts

Michel Laroche, Rong Li, Marie-Odile Richard, Lu Xu

Year of publication:	2022
Authors:	Laroche, Michel ; Li, Rong ; Richard, Marie-Odile ; Xu, Lu
Subject:	accents \| country-of-origin (COO) \| international advertising \| language associations \| spokesperson effectiveness \| Internationales Marketing \| International marketing \| Sprache \| Language \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Konsumentenverhalten \| Consumer behaviour

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