What men and women really want : differences in gender-based evaluations of service recovery efforts
Year of publication: |
January-March 2016
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Authors: | Ding, May-Ching ; Ho, Ching Wei ; Lii, Yuan-Shuh |
Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 17.2016, 1, p. 59-80
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Subject: | Gender | perceived justice | satisfaction | service recovery | trust | Geschlecht | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Gerechtigkeit | Justice | Vertrauen | Confidence | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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