When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Anupama Ambika
| Year of publication: |
2022
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|---|---|
| Authors: | Tripathi, Sanjeev ; Jain, Varsha ; Pandey, Jatin ; Merchant, Altaf ; Ambika, Anupama |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 1, p. 3-17
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| Subject: | Werbung | Advertising | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2021-020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013186356