When customers think differently : a customer-side categorization approach to strategic groups
by Marcel Paulsen, Matthias M. Birk and Richard P. Bagozzi
| Year of publication: |
2007
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| Authors: | Paulsen, Marcel ; Birk, Matthias M. ; Bagozzi, Richard P. |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 3.2007, 2, p. 91-104
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009069500