When does anthropomorphism hurt? : how tool anthropomorphism negatively affects consumers' rewards for tool users
Jingya Huang, Liangyan Wang, Eugene Chan
| Year of publication: |
2024
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| Authors: | Huang, Jingya ; Wang, Liangyan ; Chan, Eugene |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114355, p. 1-12
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| Subject: | Just world belief | Negative effect | Perceived effort | Tool anthropomorphism | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114355 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535966