When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link
Seigyoung Auh, Bulent Menguc, Constantine S. Katsikeas, and Yeon Sung Jung
| Year of publication: |
2019
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|---|---|
| Authors: | Auh, Seigyoung ; Mengüç, Bülent ; Katsikeas, Constantine S. ; Jung, Yeon Sung |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 6, p. 1012-1033
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| Subject: | customer empowerment | customer orientation | customer participation | customer satisfaction | feedback | social bonding | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719866408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177796