When journalists are consumers : examining effects of media service quality on media members' behavioural intention
Bo Li and Jerred Junqi Wang, Olan K.M. Scott, Sang Keon Yoo
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Bo ; Wang, Jerred Junqi ; Scott, Olan K. M. ; Yoo, Sang Keon |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 24.2024, 1, p. 1-22
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| Subject: | behavioural intention | FIFA World Cup | media service | service quality | service satisfaction | word of mouth | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Mediensektor | Media industries | Sportveranstaltung | Sport event | Fußball | Football | Mediennutzung | Media usage | Kommunikationsmedien | Communication media |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2024.135630 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066403