When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Year of publication: |
2023
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Authors: | Rosendo-Rios, Veronica ; Shukla, Paurav |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 155.2023, 2, p. 1-10
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Subject: | Democratization | Luxury | Impression management | Hedonic value | Purchase intentions | Network effects | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Demokratisierung | Demokratie | Democracy |
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