When service customization in tourism backfires : exploring the value restoration mechanism to prevent value codestruction
Year of publication: |
2024
|
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Authors: | Xie, Lishan ; Liu, Xin ; Li, Dongmei ; Guan, Xinhua |
Subject: | service customization | value codestruction | value restoration | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmanagement | Service management | Zahlungsbereitschaftsanalyse | Willingness to pay | Betriebliche Wertschöpfung | Value creation |
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